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Blurbs Focus #1: Spring '25

The MarTech Categories Brands Care About Most right now →

We are live with our first category Focus. 30+ brand buyers from our collective told us what they're researching and planning to buy in 2025. These 3 are the categories that are seeing the most budget.

Here's what you're looking for:

Ad Measurement & Attribution

8 subcategories ➜ 38 vendors.

Creative Management

4 subcategories ➜ 35 vendors.

User Generated Content

3 subcategories ➜ 22 vendors.

Select Category Champions

All Blurbs Categories

3D,AR,and VR

Ad Measurement & Attribution

Ad Servers

Ad Verification and Ad Fraud

Affiliate Marketing

Audience Activation Platform

Audience Data & Enhancement

Audio Marketing & Measurement

Catalog Data Enrichment

Channel Partner Management

Chatbots & Live Chat

Clientelling and CRM

CMS & Web Experience Management

Community & Reviews

Connected TV (CTV)

Content Marketing

Creative Management

Customer Data Platform (CDP)

Customer Service & Experience

DAM, MRM, & PIM

Dashboards & Data Visualization

Data Clean Rooms

Data Collection Tools

Data Enrichment and Addressability

Data Management Platform (DMP)

Data, Analytics and Insights

Demand Side Platforms (DSP)

Design Tools

Digital Circulars and Flyers

Digital Shelf Solutions

Direct Mail & Print Marketing

Display & Programmatic

Ecommerce Friction Resolutions

Ecommerce Journey Monetization

Ecommerce Platforms and Tools

Email and SMS Marketing

Fulfillment, Returns, & 3PL

Gamification Platforms

Governance Compliance And Privacy

Identity Resolution

In-game Advertising

In-Store Marketing & Measurement

Influencer - Ambassador Platforms

Interactive Display Solutions

Live Chat & Chatbots

Location-based Media

Loyalty & Rewards

Marketing Automation

Marketplace Management Platforms

Media Planning and Buying

Mobile App Development

Mobile Marketing

Native and Contextual Advertising

Omnichannel Advertising

On-Site Search & Product Discovery

Operations and Project Management

Out of Home Advertising

Payment Solutions

Personalized Styling Recommendation...

Point of Sale (POS)

Post Purchase Engagement

Predictive Analytics and AI

Price Optimization & Management

Print Marketing

Product Recommendations

Programmatic Advertising Tech

Public Relations

QR Codes for Marketing

Retail Media

Retail, Proximity & IOT

Retargeting

Sales Automation & Intelligence

Search & Social Media Advertising

SEO

Shopping Journey Engagement

Social Media Management

Supply Side Platforms (SSP)

Survey Tools

Travel Advertising Solutions

User Generated Content

Vendor Analysis & Management

Video Marketing

Virtual Sizing

Website Personalization